Entering Martins Off-Licence, directly across from Fairview Park on Dublin’s northside, is a surprise. The shop is much larger than it first appears, running to some 60 feet deep. On closer inspection, the visitor is further surprised at the depth and range of the beers, wines, spirits, and knowledge on offer.

While all of this may be a surprise to the passing customer, the locals know and appreciate what’s on their doorstep. The feeling is mutual, as Declan Martin also knows and appreciates his customers. This relationship has been built over two generations, as his father, Tom Martin, first took over the outlet some 32 years ago.

Taking a fresh approach
Martin’s fresh approach is also evident in other parts of the shop. A substantial range of organic wines is highlighted on the traditional shelves. Nearby a range of wines from Fair Wind Wines form a special display. Martin explains their inclusion as “an extra selling point” and, speaking about the Fair Wind Wines, said that it was “good to see someone doing something different.”

The company provides wines that have been produced and distributed with the least possible impact on the environment. Getting these French wines to Ireland under sail ensures a 77% reduction in the carbon footprint compared to the usual commercial delivery methods. As far as Declan Martin is concerned, “It’s a positive concept and not everyone is doing it”. Shelf-Life Martin Molonoy